Digital marketing encompasses the use of multiple digital strategies and channels to connect with customers where most of their time is spent.
There’s a range of tactics that fall under the broad umbrella of Digital Marketing Online branding assets:
- Website (Primary)
- Digital Advertising
- E-mail Marketing
- Influencer Marketing
- Online Brochures, and more
Depending on client goals, and their marketing strategy, a good marketer aligns business objectives with online activities which support larger campaigns through free and paid channels.
Choosing the Right Personnel:
Content Development
Everyone has heard of the term “content is king”, but have you heard of, “if content is king then conversion is Queen”?
Another interesting anecdote is “context is Queen, because it runs the show”.
Websites and Your Content:
You may have heard of the term website and or content optimization. This simply speaks to creating content that is relevant/useful to a specific audience. These audience groups do something on their laptops and mobile phones which all online marketers are fighting to understand. Searching.
- What are they searching for?
- Why are they searching for it?
- When are they searching for it?
- How are they searching for it (device/platform/search queries)?
If your website can answer the above questions the best for each niche market, then my friend, you are closer to the conversion cycle.
SEO
Optimizing your website and content for search intent is one of the strategies used in organic search engine marketing.
3 R’s of Google Search: Reach, Relevance, and Results.
- Reach is about reaching people when it matters: engaging with new customers at moments of need.
- Relevance is about having the right message that answers somebody’s search.
- Results means focusing on outcomes and optimizing with full transparency into what’s working and then improving your campaign’s performance over time.
What is a micro-moment?
According to Think with Google, a micro-moment is an intent-rich moment when a person turns to a device to act on a need.
Basically, it’s that exact moment when a person wants to find information on something and logs on to/searches the Internet to get it.
Catch People During Their Micro-Moments Needs
We know that people search during micro-moments throughout their day, in:
- “want-to-know”
- “want-to-go”
- “want-to-do”
- “want-to-buy” moments.
Paid Media or CPC
Paid media refers to external marketing efforts that involve a paid placement. Paid media includes:
- PPC advertising
- Branded content
- Display ads
Paid media is an essential component of revenue growth and brand awareness for online businesses.
Types of Paid Media: Paid, Owned and Earned Media
As we discussed previously, Paid media is similar to traditional marketing, whereby you pay a third party to broadcast your message to other individuals.
Owned media is a website, blog or other web entity that you control.
Earned media
Earned or Organic media is content that organically travels across the web-based on its popularity and inherent value.
The fundamentals of marketing, strategy and content development will never change:
- Find your voice
- Understand your audience
- And establishing value still need you to understand the broad and intricate spectrum of online communication.
More and more marketers are realising that user-focused content and solution-based networks that provide genuine value are based on authenticity and a trust relationship that is based on consistency, quality, and relevance.
