Now boasting 25.8 million social media users as of January 2023, comprising 43% of the population, there’s even more reason to double down on value-driven content.
The necessity for problem-solving content that establishes brand authority has never been greater.
Navigating Social Media Management
Building upon Persp3ctive Media‘s proven methods of maximising engagement, social media management remains critical. With a continually expanding user base, incorporating SEM with organic social efforts becomes vital for optimizing reach and conversion rates.
SEO’s Expanding Role in South African Ecommerce
Reinforcing the findings from our successful previous strategies, the top 5 organic search results still account for a staggering 67.6% of all clicks.
Coupled with new data indicating 45% of South Africans favour purchasing Clothing and 35% prefer Shoes online, SEO continues to be indispensable, further reducing customer acquisition costs by up to 87.41%.
Inbound Marketing: The Evergreen Essence of Quality Leads and ROI
Moving beyond the empty promises of ‘1 MILLION GUARANTEED LEADS,’ the focus remains on generating quality leads and delivering real ROI.
The Inbound Marketing Model of Attract, Convert, Close, and Delight proves its timelessness.
The Expanding Conversation Spectrum Echoing
Our earlier findings, a staggering 56% still prefer messaging over voice-based customer service.
Conversational marketing thus remains a key plank in our inbound strategy, especially with global Messenger usage hitting 1 billion.
Value-First Conversational Growth
Based on the success of our previous models, maintaining focused, phased, and contextual conversations has shown to build relationships and nurture leads effectively.
The Undiminished Importance of Video
The past predictions are now a reality; video content now drives a significant portion of search traffic. Building on our previous success in social video marketing, the tactic remains a cornerstone of our strategy.
Advancing Site Structure for SEO
Our previously lauded site structure strategy continues to bear fruit. A well-siloed site enhances internal linking and SEO efforts, a cornerstone of our past and current digital strategy.
As we progress through 2023, adapting and optimizing inbound marketing and SEM strategies in the ever-evolving South African digital landscape is not optional—it’s imperative.
By building upon our previously successful strategies, we aim not just for visibility but for meaningful engagement and tangible business outcomes.