User Generated Content (UGC) is content that is created and published by real people across the internet and social media. Some of the biggest players in the UGC space are influencers. Influencers are individuals who have nurtured and grown a large following on social media or in the blogosphere. Their followers trust their reports on products, services, and brands in general. This makes influencers extremely powerful when it comes to digital marketing.
As a business, you can leverage influencer marketing and the trust factor associated with it by linking these well-known figures to your brand or a specific product. Successful brand management and winning digital marketing can depend on strategies such as these.
Identify
To jumpstart your business’s influencer marketing campaign, start by identifying appropriate individuals who specialise in your niche. From lifestyle influencers to pet influencers, there is sure to be someone online who focuses on the products, services, and solutions that your business provides.
Pay attention to not only potential influencers’ followings but their level of engagement. This is measured by how frequently their follower base comments on posts and, more importantly, take actions such as visiting websites or making purchases.
Connect
Once you have found a few influencers that resonate with your brand and overall values, reach out to them and offer an on-the-house product or service experience. Ask the influencers for their packages to get an idea of how much they charge for certain degrees of exposure. This will include the number of times they post about your business and in what manner.
Measure
An influencer marketing campaign is just like any other marketing campaign. Its success can only be measured via metrics. Be sure to ask the influencers in your campaign to provide data relating to the views, shares, comments, likes, and more of the posts that market your business. Track website visitors and purchases that are the direct result of an influencer’s actions.
Crafting marketing campaigns that actually convert can be overwhelming and time-consuming. With our help, you can focus on growing your business while we focus on marketing it.
Get in touch with us today and choose to make your business’s digital marketing and brand management a priority.
