Video marketing is not something new, in fact, it has been around for decades now.
In the past, video marketing was mostly used to sell or promote products and services on TV, since this was the biggest medium of information back in those days.
The first TV advert came out in 1941 in the United States of America, when a watch manufacturing company called Bulova released a 10-second ad that featured a clock layered on top of the United States map accompanied by a voice-over, “America runs on Bulova time”. This was not only the first TV ad in America but the first TV ad in the world.
However, in today’s world, the medium has changed due to technological advances but the idea of video marketing is still as important as ever. Nowadays, people consume a lot of information just by connecting to the internet using their phones or desktops.
This has presented an opportunity for brands to invest in video marketing, not only to market their products or services but to also engage with their audiences by presenting how-to videos, promote customer testimonials, live-stream events and deliver viral (entertaining) content.
According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands, more than any other type of content.
According to Envato, the best Video Marketing Strategy is the one that enables you to measure the engagement rate of your audience to each campaign and help you refine your approach for maximum impact.
“By incorporating video on landing pages, can cause an increase in conversion rates by over 80%, and by mentioning the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.”
What are the benefits of Video Marketing?
Whether you are new to video marketing or you are just exploring new ways of using video marketing, our team of experts can help you create your own video marketing strategy that is aligned with your objectives and speaks directly to your ideal customer.