What is brand management and how do you market a brand? Is it the name, logo or slogan?
So, what we can understand from managing the (perceived) ideas of an organisation and or Product/Services involving managing the experiences and feelings too. Why do these perceptions and feelings matter?
Well, marketing and competition – if you are able to find your audience and provide solutions; effectively, accurately and in a customer-friendly manner, you’re on your way to establishing a good customer journey and brand story.
Digital Brand Management: Establishing and Managing a Brand Online
Taking your brand online is becoming more and more important – with many companies even choosing to take their businesses online. Some of the techniques used by e-commerce companies is Search Engine Marketing and Search Engine Optimization.
This is a process that identifies the relevant audiences, their requests, and how they align with your website structure and answering some of their customer pain points. Google has moved towards a user and customer-focused approach, rewarding websites that are not only user-friendly, trusted, high-quality content, and answer the questions of online users, the best.
The problem most organisations and businesses have is managing these perceptions, there is a fundamental difference between how you feel you represent yourself and how audiences engage with what you are putting out.
There needs to be an inherent focus on helping your brand stand out and attract the right audiences online, among the melee of digital communication noise.
You, as a brand, need to figure out who you are!