Brand Management
August 14, 2019

The Rise of Video Content: Persp3ctive Media’s Story

Persp3ctive is a subjective thing, but one thing we can all agree upon is the power of a name and a good story. This article delves into video content development and how it has evolved on digital and social media.

As Tyrion Lannister put it “What unites people?” he asks the lords, as they sit undecided on who should rule the Seven Kingdoms. “Armies? Gold? Flags?” he says, pausing dramatically. “Stories. There’s nothing in the world more powerful than a good story,”

As Tyrion Lannister put it “What unites people?” he asks the lords, as they sit undecided on who should rule the Seven Kingdoms. “Armies? Gold? Flags?” he says, pausing dramatically. “Stories. There’s nothing in the world more powerful than a good story,”

The Rise of Video Content Development

The latest stats show that 90 percent of all internet traffic will be video-based in 2019. There has never been a time, where video content has played a key part of many successful marketing agency or business. Corporate videos are now becoming part and parcel of the biggest and best content marketing strategies.

Videography brings a much more dynamic and engaging manner of displaying your content and exposing your product or services to a wide audience.

Brands and the film production industry has had to adjust to a new dynamic of; video marketing and content development – with the rise of video shops and independent digital and social media units.

Video content

Video content has seen an increase since the advancement of smartphones, upgraded cameras and social media companies prioritizing. This has also coincided with a rise in demand for video content.

Know Yourself, So You Can Be Yourself

In 2017, we decided to help individuals and organisations tell incredible stories about who they are, what they do and why they do what they do.

When you are transparent and honest about yourself, it is easier to naturally build trust and invite audiences and potential clients into the process of buying into your culture, your message and ultimately, your products and services.

Facebook Live, YouTube and Insta-Stories are now being used by mainstream media organisations; brands and individuals to broadcast their products/services/random thoughts.

Video Marketing Stats: What The Numbers Say

  • 90 percent of all internet traffic will be video-based in 2019. Currently, that figure is 74 percent. (Source: Cisco).
  • 50 million people use Instagram Stories.
  • 92 percent of mobile viewers share videos.
  • People are 85 percent more likely to buy a product after viewing a product video (Source: G&G Digital).
  • Mobile video increased by 35 percent, whereas desktop and TV viewing only increased by 2 percent in 2017 (Source: Halo).
  • Mobile video is forecast to grow by 25 percent in 2018 and 29 percent in 2019.

“On-demand video is the way we will be consuming information, entertainment, and education in the future. These are exciting times,” Desiree Gullan, G&G Digital executive creative director.